You get a ground breaking radio show called The Morning Rush on ZBC SFM starring McDonald Gurura and Carl Joshua Ncube. What is groundbreaking about this new radio show at 530am on Mondays to Thursdays is this dynamic duo's appetite to break the norms of broadcasting in such an interactive manner that is sending waves in the RADIO sector of Zimbabwe. How have they done it? According to Carl Joshua Ncube who is one of the presenters "We needed a way of joining forces with McDonald without necessarily being in the studio, hence we thought up the idea of having McDonald in the studio and me calling or being called in over the phone because of my hectic touring schedule and living in Kadoma" but thats not all! The show then combines whatsapp chats and voice notes they send to each other and edited with graphics to create daily podcasts for people that may have missed the show. Allowing listeners to be connected to the station and also travel around with Carl which is such a unique selling point.
To add to this according to McDonald Gurura who is himself an accomplished motivational speaker and news anchor "We wanted to bring the burning issues of the day by interacting daily with our whatsapp and social media audiences". This combination of Carl and McDonald has already attracted the attention of ZBC who are in preliminary discussions to bringing this programme to television as well. The programme also offers great social media reach through clever use of product placement in their promos, something that has already seen a number of brands in Zimbabwe already wanting to sign the dynamic duo as ambassadors of their brands.
This new project does not come as a surprise when the name Carl Joshua Ncube is mentioned, this marketing genius has been able to transform invent reinvent himself into a CELEBRITY wit massive brand power, is there anything he can't do or sell? With his combination with rising star in Zimbabwe television and radio McDonald Gurura this is going to be an unstoppable force especially in the public speaking, motivational, inspirational and MC market where the 2 have been known to share great business and marketing advice on their individual platforms said an excited Nelsy Ncube, the manager/wife of Carl and line producer of the online content of the Morning Rush.
In a country like Zimbabwe where mobile penetration is quite high, this gives programmes like the Morning Rush great reach without relying on traditional media to build their brand. According to Carl "it is much easier to pursue an online base of fans because it is easier to measure and tunes our skills to give our listeners a better experience on content that lasts only 3 minutes, in fact we have to get rid of the word listeners because we are no longer confined as we have our show LIVE on RADIO, WHATSAPP OPTIMISED DAILY PODCASTS, FACEBOOK VIDEO, MONETISED YOUTUBE VIDEO, Audioless SLIDESHOWS for SUPERMARKET SCREENS, LIVE events in COFFEE SHOPS streamed to LIVE audiences and then EDITED for TELEVISION...The radio game has already changed and its time people followed our lead! Radio must not be confined to studio"